The Reveal – A small makeover for Qantas ‘roo – July 25, 2007

Qantas revealed on Tuesday the new version of its flying kangaroo logo. The “new roo” has a heftier tail, a pointier nose and more bounce in its bound, but it’s still a flying kangaroo.

Images of Qantas new and past logos
Images of Qantas new and past logos

Public reaction so far is mixed. Most dissenters question the need for a new logo when Qantas and its Jetstar subsidiary are being bashed around in the ticket queue by upstart Tiger Airways. Tiger offers Perth-Singapore service for about $500 versus Jetstar’s $995.

Qantas also announced a new “premium economy” class on international long-haul flights that use Boeing 747-400 and new Airbus A380 aircraft. It will feature more width, recline and legroom in seating, an in-arm digital widescreen television, power outlet for laptop computers, access to a self-service bar and choice of meals designed by Neil Perry’s Rockpool Group.

Of course, this extra service will come with an extra price tag – so I’ll stick to regular economy in the back of the plane, on my “starving student” budget.

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